The Difference Between Sales And Marketing

The subject of communications is an important one. Robert Kiyosaki tells that Rich Dad insisted that he know the difference between sales and marketing. Rich Dad would say, “the big mistakes most people make when it comes to communication is that they say ‘sales and marketing.’ This is why they suffer with low sales or poor communications with staff and investors.” His Rich Dad would go on to explain that the real statement looked like this:



He would add, “The real trick to communication is knowing that it’s really ‘sales over marketing.’ not ‘sales and marketing.’ He added, “If a business doesn’t have strong and convincing marketing, the company must spend a lot of time and money and work very hard at gathering sales.”

He also said, “Once you learn to sell, you need to learn how to market,. An S quadrant business owner is often good at sales, but to be a successful B quadrant business owner, you must be good at marketing as well as sales.” He then drew the following diagram.

He said, “Sales is what you do in person, one on one. Marketing is sales done via a system. “Most S quadrant businesspeople are very good at one-on-one sales. For them to make the transition to the B quadrant, they need to learn how to sell through a system, which is called marketing.

In conclusion, communications is a subject worthy of lifelong study because there’s more to communication than just speaking, writing, dressing or demonstrating. As rich dad said to Robert, “Just because your speaking doesn’t mean anyone is listening.” When people ask where to start to build a strong communications foundation, Robert encourages people to begin with the two basic skills of selling one-on-one and public speaking to a group. He also advises us to to carefully watch our results and listen for feedback. As you go through the process of transforming from poor communicator to an excellent communicator with these skills, you’ll find your everyday communication skills will also improve. When all three improve, you’ll see your cash flow increase as a result.


Ben’s Reccomendation

My very first professional sales job was with Keller Williams Realty. It taught me, good sales training and marketing systems are vital. Your ability to communicate through marketing and one-on-one selling will determine your income. Because sales equals income. It took me many years of training and trials and errors. I made a lot of mistakes and it cost me a lot of money and time.

To this day, I still make mistakes because it’s lifelong learning. You must learn about your customer, so you know how to communicate to them. And you need to be able to market for them by leveraging systems that generates ongoing leads and manages the leads you gain to close them. You also need to be able to close them one-to-one.

So we offer a world class trainer on one-on-one selling. We also offer the #1 all-in-one marketing and lead management platform in the industry.

You can see both of them by clicking below to go to our trusted affiliates page, if you want to put yourself in the best position to dramatically improve your income.



How To Best Protect Yourself From Online Con-Artist Information Sellers

A lot of people are making a small fortune on selling information. Pretty ironic when you think about how we live in the Information Age, with a ton of good free information all over the internet. The problem is, it can take a lot of time to collect the right information. So it only makes sense to pay for it, if it’s worth it.
The problem is, how can you tell good advice from the bad advice? How can you tell the difference between a good expert advisor and a bad expert advisor? That is the tough part, isn’t it? Because it can cost you a lot of wasted money and time if you listen to the wrong people.
Even though there is no bullet proof protection, you can at least put yourself in the best position of protection, by increasing your financial freedom IQ. That way your not at a complete disadvantage when a great marketer comes along, and is selling for example: a very expensive course on how to create a 6 figure income by selling on Amazon, or on flipping real estate.
You won’t be so vulnerable to their silver tongue sales pitch. And more importantly, you won’t miss out on some possibly valuable life changing education, because your too afraid to trust, caused by the fear of losing. You won’t suffer from analysis paralysis. You’ll be better able to filter fact from fiction and make an informed, intelligent decision.
Here are some ways to increase your financial freedom IQ:
1. First start small by making a small investment by buying books from different experts on the subject your looking into.
2. Talk to people who are already doing what your interested in.
3. Attend a CASHFLOW Club game night in your area and play CASHFLOW 101.
4. Read Rich Dad Poor Dad and the CASHFLOW Quadrant and other books by Robert Kiyosaki.
5. Overall, for the rest of your life, make a commitment to make increasing your financial freedom IQ the #1 priority when it comes to gaining your financial freedom.
These are just some low cost S.A.F.E. (simple, affordable, fun and effective) ways to increase your financial freedom IQ.
But most of all. Don’t assume you’ll automatically be successful with the info, just because others were and the tell you, you will be. It’s a good sign. But the reality is, we all have different innate skill sets. So just understand, nothing is ever a guarantee. So ultimately, what makes the difference is how well you are able to process and apply the information and the level of responsibility you take. You are the biggest x-factor.
There is no holy grail information, just work and commitment. Information helps, but like the Ten Commandments, their just guidelines. The real education begins when you do what it says by experiencing it for real.